I was pondering on this thought earlier today. I was thinking, when did the Americans really start becoming successful sellers? It was right at the turn of the previous century. They had seen the speed with which their industries could work at the threat of war in the 40s.

In the 50s, Communism made a worthy rival for this nationalist pride and they marched on. They were now ready to focus elsewhere too. The gadgets of the past were contraptions to make tasks easier. It was to make the human mind easily connect and concoct nefarious new methods to voice its opinions and break the regime.  But still be at peace in the zone of active communication. It was here that we see the shift to the tech race. Freed from the working toil, Americans sought the technological race as an impending war would consume them in a global race to domination. They built virtual assets. It was a brilliant idea. Money now changed hands virtually in credit lines. Assets were consumed based on what the laser was picking up off a chip. It was all too bloody brilliant. But where did they slow down in the madness? They did.  But they’ll be back. The electric revolution will drive them.

The auto transmissions becomes popular at the turn of the previous century. The American dream becomes real. Large suburbia with gas guzzling automatic lifestyle for the newly invented ‘technologists’. They couldn’t be bothered with the mundane driving of the day. They wanted more simplicity to such an offhanded task. Automatic was easier. One foot less.

And similarly, hands free driving (for most lengths).

It was technology at the hands of the early adopters. A stark parallelism to this is the playground of digital and technological devices. The new age. The roads they built would go everywhere, but they would be straight. It would make this boring task, even more boring still.

While the rest of the world still enjoyed driving the stick shift way. They however did waste precious time, and energy at it. Slowing them down and becoming rotund. And they went down the American beginnings. Seeing the experience of the west, India and China were quick to fill the two strongest assets for growth: paperwork and production. The Americans were so great at sitting in offices that they could merely say things and have them typed in India, have their calls picked and submit a simple yes/no report to them. The laze gets thicker now. The markets crash on them and they now have a problem they can”t solve but begin by trying to add money to it. It does the trick, but its a slow one and the laze crazies still wanted their cut so many made money on this venture too. But its also taking time to rectify a problem. Its happening on two levels. The people are so done being lazy that they finally want to move on. The employers are so happy having 50 people who can work like 150, that they don’t want to hire back. “Lean is the new Mean,” or so they say. But now automatic is too old, people are making a turnaround. They want a fervent kick.  They’re awaking from the past and they want to make sense of the new world. Where insecurity is rampant and its an eye for an eye. They need a sporty trend setter. And for that, Electric is the new Mean. Its the perfect kickstarter for the upcoming revolutionary generation.

On the other edge of the globe, India and China are exploding beyond their boundaries. If asked the Foreign Ministry in New Delhi or Beijing, I believe the response would be similar – “To put an Indian/Chinese in every square mile of America”. The recession couldn’t have been better timing for either of these markets. They suffered – more the Chinese  than the Indians. The Chinese markets will rebound based on global demand anyway. More Androids in more pockets means more absolutely-low-paying-no-safety-job hours. More coin to some pocket there too. But the Indians saw what the Americans had built and like the light smack they do when crunching down on Gol Gappas, they embarked on a similar journey – global markets, steel, automotive, tech… It was a complete new level to them, both the Indians and the Chinese love the air of global cities. They are seeing what America did many years, previously. Its an air of power and supreme confidence.

The silence of the west has definitely proven for a reception for India and China globally as the shiny new apples.

The question, now arises is that will America simply concede that they’ve failed or will the shining of the newer efficient America, come back to set this three-way. Only time will tell.

Will continue until time permits another…