Over the past year, quite a few new technologies have taken the advertising world by storm. Augmented Reality is now implemented in many campaigns, QR codes are becoming commonplace and with the advent of NFC in mobile devices, I’m sure to see a surge in e-commerce engagements.

While holographic projections are still very exorbitant for most brands to see much benefit, we’re seeing a massive acceptance of 3D Projection Mapping in and around the Middle East. One of the best ways to wow your audience, 3D Projection Mapping has now seen multiple applications in the past year.

I’ve compiled some of the 3D Projection Mapping events we’ve seen around the region:

1. Atlantis Resort in Dubai, UAE – Grand Opening

<iframe width=”560″ height=”315″ src=”http://www.youtube.com/embed/UG85VgLOdPA?rel=0″ frameborder=”0″ allowfullscreen></iframe>

2. Fanta Chase 3D in Dubai, UAE

<iframe width=”560″ height=”315″ src=”http://www.youtube.com/embed/e2DIU8qB9V0?rel=0″ frameborder=”0″ allowfullscreen></iframe>

3. Festival of Lights in Sharjah, UAE

<iframe width=”420″ height=”315″ src=”http://www.youtube.com/embed/ttvQdAvmpBM?rel=0″ frameborder=”0″ allowfullscreen></iframe>

4. The Pearl in Doha, Qatar

<iframe width=”560″ height=”315″ src=”http://www.youtube.com/embed/RYXILVt4sU4?rel=0″ frameborder=”0″ allowfullscreen></iframe>