When I first saw Volkswagen’s video for the Monte Carlo Rallye, it blew me away. Gone was the helicopter and in its place was a drone. As a content strategist at a media agency, I was giddy with the possibilities.

Cover photo source: GorillaPod Camera Mount for Quadcopter from Joby.com

Flight and suspension has been and will perhaps always be an exciting area for us to explore. For it is something that is intrinsically not a part of our anatomy. We can traverse the Earth in a place space in both an X and a Y direction. But what we are unable to do is continue that motion – naturally and unaided – in the Z axis. The height element is always an interesting area for us to direct our attention to. We usually think and conceive ideas limited to two dimensional squares and rectangles. Perhaps, its the nature of mass media. Or that over time, we’ve forced and conformed our thoughts to only think within the confines of a width and a height, within a height and length but lacking depth. No matter which way we’ve developed, we’ve always left one frame out – in poetic terms, we’ve forgotten the air we breathe. Because that’s what it is – the space around us.


I can trace back my first instance of content from a suspended but rather easily attainable RC helicopter to ‘La Haine’. The black and white gritty film on the dark, twisted and drug infused underbelly of Paris introduced one of the best music samples of the time through a camera mounted to a RC helicopter. I was able to find it for all of your viewing pleasures.



I think the quadcopter is a really good and achievable means to an end for creating new experiences – within a frame familiar to us. And even though we do have a division that can actuate this into something stunning, I throw down the gauntlet to everybody here to come forth with how you would play with quadcopters. Ultimately, every application (not merely the digital or web kind) that we can develop comes from the actions of REAL people in the REAL world. That means that each and every one of us shapes the way experiences are created, evolved and continue to grace the shelves of stores. Because they are the actions of real people. And outside our day jobs, we are all very real, I imagine 😉


Don’t think that everything needs to find its way into a row on an excel sheet. We will get there. But first, think what you would capture if you could suspend an object to capture life passing by from an aerial point.


One of my favourite books – “How Buildings Learn” by Stewart Brand talked about a similar phenomenon where an architecture student tasked with designing new pathways to a building regularly took aerial shots of the building and its surroundings. Over time, she found that as people trampled their path across the grass fields, they forced the grass to never grow showing clear distinct paths to the building. This was the natural order for how people were most ready to access the building gates. The result were straight lines of concrete that were defined by user patterns and behaviours. And that is just one outcome of aerial photography.


And there are many many more. The real question is if the land of advertising makes this something bigger than just another gimmick like augmented reality. Or will it be something more and lower the path of resistance to creating cooler perspectives of video content.